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Juliett Ltd

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We Juliett Ltd will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:

  • no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
  • and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.

Section 2: Demonstrating our commitment

2.1 Juliett Ltd recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:

  • Armed Forces Friendly
  • UK Service Veterans And Leavers
  • UK Reservists
  • Armed Forces Day

We also pledge the following:

  • Juliett Ltd will actively encourage applications from veterans and reservists and we will ensure our recruitment process recognises transferable military skills. We will ensure hiring managers are able to assess and recognise military skills. We will promote opportunities through channels such as the Career Transition Partnership (CTP) and the Rose Network.

  • Workplace Support: Juliett Ltd will provide a supportive environment for veterans transitioning to civilian roles. This will be through promoting awareness among the team and managers to the unique needs of the Armed Forces community.

  • Promoting the Armed Forces: Juliett Ltd will foster a culture of respect for the Armed Forces community. Where appropriate we will consider veteran owned businesses within our supply chain, through the British Veteran Owned (BVO) network. We will recognise key events such as Armed Forces Day and Remembrance.

  • Education: Juliett Ltd will continue to develop veterans and reservists by providing civilian training opportunities that enable professional development and support the business. Where possible Juliett will allow veterans to gain civilian certifications that recognise the skillset they have developed in the military.

  • Ongoing Commitment: Juliett Ltd will regularly review our policies to ensure they remain effective and seek feedback from or our employees of how we can improve. We will participate in initiatives such as the Defence Employer Recognition Scheme. We will maintain records to evidence recruitment, support, and retention of the Armed Forces Community.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.

Updates to this page

Published 27 May 2026