DYP Associates Ltd T/A Women of our Time
We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.
The Armed Forces Covenant
An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families
The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.
Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.
This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.
Section 1: Principles of the Armed Forces Corporate Covenant
1.1 We DYP Associates Ltd T/A Women of our Time will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment
2.1 DYP Associates Ltd T/A Women of our Time recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- Armed Forces Friendly
- UK Service Veterans And Leavers
We also pledge the following:
Women Of Our Time will appoint and maintain a dedicated Armed Forces Lead who will:
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Champion Armed Forces engagement across the organisation.
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Act as a point of contact for female veterans and service leavers.
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Drive awareness, advocacy, and inclusion within our networks.
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Ensure our commitments translate into meaningful, measurable action.
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Through strong leadership, we will embed the Armed Forces Covenant into our culture and delivery.
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We will establish and nurture a dedicated Women Of Our Time Armed Forces Network, designed to:
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Provide a safe, inclusive space for female veterans and service leavers to connect.
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Encourage peer-to-peer support, storytelling, and shared experiences.
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Reduce isolation and build a sense of belonging and identity post-service.
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Facilitate mentorship opportunities and community-building initiatives.
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This network will be a cornerstone of connection, visibility, and empowerment.
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Supporting female veterans into meaningful employment, enterprise, or education.
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Promoting transferable skills and lived experience as strengths in the civilian workforce.
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Partnering with organisations to create tailored employment and development opportunities.
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Delivering or supporting programmes focused on confidence, identity, and career direction.
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Our aim is to ensure no woman leaves service without a clear pathway forward.
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Signposting to trusted support organisations covering mental health, wellbeing, housing, and finance.
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Collaborating with specialist providers supporting female veterans.
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Raising awareness of available services through our platforms and networks.
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Supporting initiatives that focus on identity, purpose, and long-term wellbeing.
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We will act as both a connector and advocate for accessible, relevant support.
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Participating in Armed Forces events and national campaigns.
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Collaborating with military charities, networks, and community groups.
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Using our platform to amplify the voices and stories of female veterans.
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Delivering outreach initiatives that specifically engage women who may not traditionally access support.
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Our outreach will be intentional, inclusive, and impactful.
2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.