Defensible Ballistics Ltd

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We Defensible Ballistics Ltd will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:

  • no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
  • and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.

Section 2: Demonstrating our commitment

2.1 Defensible Ballistics Ltd recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:

  • Armed Forces Friendly
  • UK Cadets
  • Discounts

We also pledge the following:

Promo8ng the Armed Forces as part of our day to day ac8vi8es - As part of our day to day ac8vities we engage with civilians on numerous projects. We will con8nue to promote the armed forces and military careers through these engagements and on our social media. Providing competitive commercial engagements - When dealing with armed forces procurement teams we will con8nue to ensure we offer compe88ve prices and bespoke/customised op8ons for UK armed forces as well as addi8onal support. Supportng serving and veteran armed forces members where possible with specific discounts - As part of our community support ini8a8ve we will offer serving and veteran armed forces members with specific discounts where possible upon presenta8on with a valid ID/card. Suppor8ng cadet forces where possible and with specific discounts - as part of our community support ini8a8ve we will offer cadet forces with specific discounts where possible as well as addi8onal educa8onal support. Promo8ng the fact that we are an Armed Forces-friendly organisa8on by publicising our covenant pledge on our website and displaying the covenant logo.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.

Updates to this page

Published 10 November 2025