CR Smith Virtual PA and Coaching
We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.
The Armed Forces Covenant
An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families
The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.
Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.
This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.
Section 1: Principles of the Armed Forces Corporate Covenant
1.1 We CR Smith Virtual PA and Coaching will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment
2.1 CR Smith Virtual PA and Coaching recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- Armed Forces Friendly
- UK Service Veterans And Leavers
- UK Service Spouses And Partners
- UK Reservists
- UK Cadets
- Armed Forces Charities
We also pledge the following:
- We will actively promote awareness and understanding of the Armed Forces Community
within our organisation and through our networks, recognising their valuable skills, unique perspectives, and resilience. - We will offer flexible working arrangements wherever possible, particularly for those with ongoing service commitments, medical treatment needs, or caring responsibilities.
- We will also provide a safe, inclusive and trauma-informed working environment with appropriate adjustments for those affected by neurodiversity, disability, or trauma-related conditions.
- Communications, engagement and outreach:
- We will highlight our Covenant commitments through our website, social media, and client materials. We will seek opportunities to collaborate with local veteran support groups, military charities and Armed Forces networks.
- Where appropriate, we will offer concessionary rates for coaching and support services to veterans and military families, particularly those living with PTSD, trauma-related challenges, ADHD, autism or other neurodivergent conditions.
- We will actively promote mental health and wellbeing, and signpost individuals to specialist support services.
- Our coaching programmes will incorporate trauma-informed approaches for veterans and serving personnel dealing with stress, transition, or post-service adjustment.
We will provide signposting to relevant organisations that support veterans and Armed Forces families requiring housing advice or assistance.
- We will contribute to raising awareness of neurodiversity and disability within the Armed Forces
- Community by providing accessible information and supportive educational resources tailored to their needs.
- We will continually review our policies and adapt our support to meet the changing needs of veterans, serving personnel, military families and those affected by trauma or neurodiversity.
- We aim to serve as an inclusive, understanding and transformative coaching resource for the Armed Forces Community
2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.