Cloudhill Productions Ltd
We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.
The Armed Forces Covenant
An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families
The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.
Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.
This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.
Section 1: Principles of the Armed Forces Corporate Covenant
1.1 We Cloudhill Productions Ltd will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment
2.1 Cloudhill Productions Ltd recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- Armed Forces Friendly
- UK Service Veterans And Leavers
- UK Service Spouses And Partners
- Flexible Leave For Spouses
- UK Reservists
- UK Cadets
- Armed Forces Day
- Reserve Forces Day
- Discounts
- Armed Forces Charities
- Additional Leave for Reservists
We also pledge the following:
- Actively and consistently promoting defence, security and Armed Forces-related work through our digital channels, including LinkedIn and our company website, as a core part of our communications activity.
- Using our platforms to highlight real-world defence activity, service culture, innovation and the people behind it, based on lived military experience.
- Sharing responsible, authentic storytelling that reflects the realities of service life and defence environments.
- Publicly demonstrating our support for the Armed Forces Community through ongoing content, engagement and advocacy.
- Publishing and maintaining our Armed Forces Covenant pledge on our website.
Recognising military qualifications, experience and transferable skills within recruitment and selection processes. - Supporting veterans transitioning into creative and media careers, including filmmaking, photography, editing, writing, UAV operations and storytelling.
- Advertising suitable roles through Forces Families Jobs where appropriate.
- Supporting Armed Forces Day, Reserves Day, Remembrance activities and the Poppy Appeal. Acknowledging these events through company communications and digital channels.
- Actively identifying and supporting veterans with creative potential across film, photography, editing, writing, acting and UAV operations.
- Providing paid creative opportunities wherever possible, rather than unpaid placements. Offering informal mentoring, skills development and real-world experience to help veterans build sustainable creative careers.
- Supporting veterans who wish to develop freelance careers or establish their own creative businesses.
- Actively supporting veteran photographers, UAV pilots, writers, camera operators and actors within our delivery model.
- Where suitable and practicable, prioritising veteran-owned, spouse-owned and Armed Forces-friendly suppliers and freelancers within our delivery model.
- Ensuring fair access to paid work, professional credit and progression across our supply chain.
- Encouraging suppliers and partners to recognise the value of military experience and transferable skills.
- Supporting those transitioning out of the Armed Forces into civilian and creative careers.
- Supporting Reservists balancing civilian work and service commitments.
- Using responsible storytelling to inform and support those considering a future in the Armed Forces.
- Engaging with cadet organisations and early-career audiences to highlight both service and post-service opportunities.
2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.