Battle Born Limited
We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.
The Armed Forces Covenant
An enduring covenant between the people of the United Kingdom, His Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families
The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.
Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.
This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.
Section 1: Principles of the Armed Forces Corporate Covenant
1.1 We Battle Born Limited will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
- no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
- and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.
Section 2: Demonstrating our commitment
2.1 Battle Born Limited recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:
- Armed Forces Friendly
- UK Service Veterans And Leavers
- UK Service Spouses And Partners
- Flexible Leave For Spouses
- UK Reservists
- UK Cadets
- Armed Forces Day
- Reserve Forces Day
- Discounts
- Armed Forces Charities
- Additional Leave For Reservists
We also pledge the following:
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Battle Born recognises the value that serving personnel, Reservists, veterans, Service leavers and military families bring to our communities, workplaces and country.
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Battle Born was founded on the values, standards, discipline and leadership principles developed through military service, and we are committed to supporting the Armed Forces community and upholding the principles of the Armed Forces Covenant.
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We will actively promote Battle Born as an Armed Forces-friendly organisation and positively promote the value, experience, standards and transferable skills that members of the Armed Forces community bring to civilian life and employment.
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We will support veterans and Service leavers wherever possible, recognising military qualifications, experience, leadership and transferable skills.
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We will seek to provide opportunities for former Service personnel to utilise their experience within BattleBorn and support individuals making the transition from military to civilian life.
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Through Battle Born Leadership & Development, we will utilise the knowledge and experience of former senior military leaders to develop individuals, teams and organisations.
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Our programmes focus on leadership, personal accountability, professional standards, communication, decision-making, people management, confidence, team culture and leading by example.
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We will provide opportunities for experienced former Service personnel to share their knowledge and demonstrate how the principles and leadership skills developed through military service can be successfully transferred into civilian workplaces.
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We aim to help bridge the gap between military and civilian employment while ensuring that valuable leadership experience developed within the Armed Forces continues to be recognised and utilised.
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Through Battle Born Performance, we will support members of the Armed Forces community through physical fitness, mind-set development, confidence, routine, personal accountability and community.
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We recognise that leaving the Armed Forces can represent a significant change in lifestyle, structure and identity, and we aim to provide a positive environment where veterans and Service leavers can continue to challenge themselves, develop and feel part of a team.
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We will support and promote appropriate national events including Armed Forces Day, Remembrance activities, the Poppy Appeal and other events recognising the contribution and sacrifice of the Armed Forces community.
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Where possible, Battle Born will support Armed Forces charities, initiatives and community projects through fundraising, events, promotion and participation. We will also seek opportunities to collaborate with organisations supporting serving personnel, veterans and Service leavers.
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Battle Born will provide preferential support and/or discounts to eligible members of the Armed Forces community across appropriate Battle Born services.
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Our commitment goes beyond signing the Armed Forces Covenant. Battle Born exists because of many of the principles developed through military service: discipline, standards, accountability, resilience, leadership and looking after the people around you.
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Through both Battle Born Performance and Battle Born Leadership & Development, we want to create an organisation where military experience is recognised as an asset and where serving personnel, veterans and Service leavers can continue to develop beyond their military careers.
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We want to provide opportunities for former Service personnel to use their experience, support those transitioning into civilian life, and demonstrate to civilian organisations the enormous value that military leadership, standards and experience can bring.
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Our commitment is to ensure that the skills, standards and leadership developed through military service continue to be recognised, valued and put to use beyond the Armed Forces.
2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.