Armed Forces & Veterans Breakfast Club

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We Armed Forces & Veterans Breakfast Club will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:

  • no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
  • and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.

Section 2: Demonstrating our commitment

2.1 Armed Forces & Veterans Breakfast Club recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:

  • Armed Forces Friendly
  • UK Service Veterans And Leavers
  • Armed Forces Day

We also pledge the following:

-Aiming to reduce social isolation amongst our armed forces community, particularly veterans and their families, by encouraging them to engage with their local armed forces & veterans breakfast clubs, allowing them to ‘return to the tribe’ -Promoting the armed forces & veterans breakfast clubs, so that every armed forces veteran, now and in the future, is aware and has access to their local AFVBC if they ever need it -Encouraging clubs to maintain connections with local armed forces units, to give veterans and their families a sense that they still ‘belong’ =Encourage member clubs to provide a safe and accessible environment to meet, within the constitutional guidelines of the CIC, encourage them to provide other events such as quiz nights, buffet evenings, all with the primary aim of reducing social isolation -Encourage individual AFVBC’s to advertise and liaise with local authorities, to have them supported and encouraged -Encourage local areas and authorities to introduce AFVBCs and support those already in existence -Advertising organisations with offer employment opportunities in order to raise awareness -Encouraging clubs to offer support to their local community, such as schools and local cadet units where possible and/or appropriate -Encourage clubs to actively participate in armed forces day events, support or start ‘veterans hubs’ & local veterans support organisations

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.

Updates to this page

Published 10 November 2025