ARC Inspirations

We, the undersigned, commit to honour the Armed Forces Covenant and support the Armed Forces Community. We recognise the value Serving Personnel, both Regular and Reservists, Veterans and military families contribute to our business and our country.

The Armed Forces Covenant

An enduring covenant between the people of the United Kingdom, Her Majesty’s Government and all those who serve or have served in the Armed Forces of the Crown and their families

The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.

Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.

This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.

Section 1: Principles of the Armed Forces Corporate Covenant

1.1 We ARC Inspirations will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:

  • no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen;
  • and in some circumstances that special treatment may be appropriate especially for the injured or bereaved.

Section 2: Demonstrating our commitment

2.1 ARC Inspirations recognises the value serving personnel, reservists, veterans and military families bring to our business. We will seek to uphold the principles of the Armed Forces Covenant, by pledging to the following:

  • Armed Forces Friendly
  • Discounts

We also pledge the following:

Promoting the Armed Forces: a) Use the Covenant and Employer Recognition Scheme logos in relevant communications and marketing. b) Create a dedicated Armed Forces page on our careers website. c) Appoint an Armed Forces Champion within your organisation to act as a focal point for or-ganising and promoting support for the Armed Forces Community. d) Engage with any local Armed Forces presence for example, local Army units, reservist units, RAF stations and/or naval bases. e) Develop relationships and work collaboratively with other organisations supporting the Covenant and the Armed Forces Community in your locality/region. Employment support to members of the Armed Forces Community: a) Offer insight days to older Cadets looking for apprenticeships and further education op-portunities. b) Engage with the Career Transition Partnership. c) Support the employment of Service spouses, partners and dependants, by: signing up to Forces Families Jobs and offering short-notice leave to those whose partners are sent on deployment. d) Offering a guaranteed interview for Service members, their spouses, partners or veterans e) Support mobility through flexible contracts and the opportunity to relocate to an alternative ARC Inspirations site f) Being inclusive of those that dont have any hospitality experience and recognising the military skillset in our recruitment process Commercial: a) Offer and/or promote commercial discounts for members of the Armed Forces Community via the Defence Discount Service. b) Run a veterans eat free event on Remembrance Sunday and during Armed forces week.

2.2 We will publicise these commitments through our literature and/or on our website, setting out how we will seek to honour them and inviting feedback from the Service community and our customers on how we are doing.

Updates to this page

Published 10 November 2025