Search all content on GOV.UK

If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice

• Overview

  All marketing and advertising must be: an accurate description of the…

• Regulations that affect advertising

  Advertising to consumers The rules on unfair commercial practices in the…

• Advertising codes of practice

  There are 2 advertising codes of practice that describe how businesses…

• Describing your product

  You must describe your product accurately. This means if you make a claim…

• Direct marketing

  You must check if customers want to be contacted by fax, phone, post or…

How to comply with the requirements on promoting medicines to the public and to prescribers and suppliers of medicines

• Updated: 11 April 2025

Explains control of advertisement regime.

• Updated: 22 July 2019

How veterinary medicines can be advertised.

• Updated: 31 October 2025

Decisions made by MHRA on adverts reported to have breached the legislation on advertising medicines.

• Updated: 4 November 2025

Appeal a decision by your local planning authority about an application for consent to display an advertisement - documents you need to provide, who can appeal, how long it takes

The rules for employment agencies and businesses: licences, vulnerable people, opting out, job advertisements, transfer fees, trade unions, terms and conditions and contracts, travel and accommodation for work-seekers

Case study on how the advertising industry initiated a system of self-regulation in non-broadcast media in 1962, followed by co-regulation with…

• Updated: 17 December 2010

Employers can use the 'Find a job’ service to advertise jobs online

This guide explains, to those wanting to display an outdoor advertisement, how the system of advertisement control works in England.

• Updated: 18 June 2007