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The Competition and Markets Authority (CMA) has designated Google as having strategic market status (SMS) in respect of its provision of general search and search advertising services.
The CMA is investigating whether Google might have abused a dominant position through its conduct in ad tech.
Measures are first to be consulted on under the digital markets competition regime.
The Competition and Markets Authority (CMA) investigated Google’s proposals to remove third-party cookies (TPCs) on Chrome and replace TPCs functionality with a range of ‘Privacy Sandbox’ tools.
Following extensive consultation, the CMA confirms proposed decision.
Protections secured by the CMA are no longer needed after Google stepped back from plans which could have favoured its business in multi-billion-pound online advertising sector.
The Competition and Markets Authority (CMA) consulted on a proposal to release the Commitments previously accepted by the CMA from Google in relation to Google’s Privacy Sandbox.
The CMA is inviting observations and evidence on commitments offered by Google in relation to the CMA’s investigation into Google’s proposals to remove third party cookies and other functionalities from its Chrome browser.
Proposed decision report: SMS investigation into Google’s general search and search advertising services.
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