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The CMA is investigating whether Google might have abused a dominant position through its conduct in ad tech.
The Competition and Markets Authority (CMA) investigated Google’s proposals to remove third-party cookies (TPCs) on Chrome and replace TPCs functionality with a range of ‘Privacy Sandbox’ tools.
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Protections secured by the CMA are no longer needed after Google stepped back from plans which could have favoured its business in multi-billion-pound online advertising sector.
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The Competition and Markets Authority (CMA) investigated whether to designate Google as having strategic market status (SMS) in respect of its provision of general search and search advertising services.
Find out if you need to declare income from selling personal possessions, goods or services online, creating online content or renting out property using digital platforms.
Following extensive consultation, the CMA confirms proposed decision.
The Competition and Markets Authority (CMA) is today proposing to designate Google with 'strategic market status' (SMS) in general search and search advertising.
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