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The CMA is investigating whether Google might have abused a dominant position through its conduct in ad tech.
The Competition and Markets Authority (CMA) has designated Google as having strategic market status (SMS) in respect of its provision of general search and search advertising services.
The Competition and Markets Authority (CMA) investigated Google’s proposals to remove third-party cookies (TPCs) on Chrome and replace TPCs functionality with a range of ‘Privacy Sandbox’ tools.
Following extensive consultation, the CMA confirms proposed decision.
Protections secured by the CMA are no longer needed after Google stepped back from plans which could have favoured its business in multi-billion-pound online advertising sector.
Proposed decision report: SMS investigation into Google’s general search and search advertising services.
The Competition and Markets Authority (CMA) consulted on a proposal to release the Commitments previously accepted by the CMA from Google in relation to Google’s Privacy Sandbox.
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The Competition and Markets Authority (CMA) is today proposing to designate Google with 'strategic market status' (SMS) in general search and search advertising.
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