mHealth Design Toolkit – Ten principles to launch, develop and scale mobile health services
Collection of insights, tools and key principles to increase adoption and customer uptake of mobile health services
Abstract
The mHealth Design Toolkit is a collection of insights, tools and key principles to increase adoption and customer uptake of mobile health services by involving end-users in the service development process.
mHealth services have faced challenges in attaining scale and adoption. In many cases, these challenges can be overcome by adopting a user-centric design approach. Developed in partnership with frog, this toolkit provides guidance on how to bring end-users into the service development process, helping mHealth providers to build services that truly resonate with their end-users.
This research was supported by the UK Department for International Development’s mNutrition - Business models for mobile phone based delivery of nutrition services in Africa and South Asia
Citation
GSMA (2017) mHealth Design Toolkit – Ten principles to launch, develop and scale mobile health services, 39p
Links
mHealth Design Toolkit – Ten principles to launch, develop and scale mobile health services