Guidance Note on Scaling up Social Norm Change

Note on how DFID can support the scale-up of inclusive approaches to complex social change for marginalised and vulnerable groups

From:
Department for International Development
Published
1 April 2019
Document Type:
Manual
Theme:
Social Change
Authors:
Carter, B, Apgar, M, Khan Mohmand, S.

Abstract

This is a guidance note on how DFID can support the scale-up of inclusive approaches to complex social change for marginalised and vulnerable groups. It looks at how to scale up approaches to shift social norms that underpin behaviours preventing particularly women, girls and people with disabilities from participating and benefiting equally from development and development interventions. Achieving impact at scale on such harmful behaviours may come from extending the reach and/or improving the effectiveness of strategies focusing on social norms.

Alongside this main note, 4 companion Briefs provide further information and practical examples on:

  1. concepts and resources

  2. types of scale-up

  3. resourcing and value for money of scale-up

  4. risk management and monitoring.

This report was prepared for the UK Government’s Department for International Development (DFID) and its partners in support of pro-poor programmes.

Citation

Carter, B. with Apgar, M. & Khan Mohmand, S. (2019). Guidance note on scaling up social norm change. K4D Emerging Issues Report. Brighton, UK: Institute of Development Studies.

Guidance Note on Scaling up Social Norm Change

Published 1 April 2019
Contents