Firm culture: how social norms affect gender bias in hiring in online labor markets

Study uses new data from the largest online job platform in Nigeria.

Abstract

The authors used new data from the largest online job platform in Nigeria and found significant differences in the hiring outcomes of female applicants.

This research is part of the G2LM Gender, Growth and Labour Markets in Low-Income Countries programme.

Citation

Archibong B and others. ‘Firm culture: how social norms affect gender bias in hiring in online labor markets’ G2LM LIC Working Paper No. 95, 2025

Firm culture: how social norms affect gender bias in hiring in online labor markets

Updates to this page

Published 16 September 2025