Experiments on social media: a guide on designing and targeting interventions using LinkedIn ads
Shares practical lessons on how researchers and policymakers can use LinkedIn to run large-scale behavioural experiments and collect survey data.
Abstract
This brief shares practical lessons on how researchers and policymakers can use LinkedIn’s advertising and targeting tools to run large-scale behavioural experiments and collect survey data. It distils the authors methods into actionable insights for future projects.
This research is part of the G2LM Gender, Growth and Labour Markets in Low-Income Countries programme.
Citation
Dam A and Sitnisky DD. ‘Experiments on social media: a guide on designing and targeting interventions using LinkedIn ads’ G2LM LIC Policy Brief No. 74, 2025
Links
Experiments on social media: a guide on designing and targeting interventions using LinkedIn ads