Business model innovation for behaviour change within the goat value chain in Ethiopia: Implications for policy and investment
This research examined whether embedding incentives in the goat value chain could drive behaviour change and resilience.
Abstract
The authors examined whether embedding incentives in the goat value chain could drive behaviour change and resilience. The aim was to identify ‘best buys’ that deliver durable change, strengthen competitiveness and reduce reliance on informal trade. Their hypotheses were that: low-cost digital tools can reshape sales planning, trust-based credit fills gaps but is fragile without formal mechanisms, and transport infrastructure enables scaling, especially for women.
This work is part of the Supporting Pastoralism and Agriculture in Recurrent and Protracted Crises (SPARC) programme.
Citation
Kamusiime M and others. ‘Business model innovation for behaviour change within the goat value chain in Ethiopia: Implications for policy and investment’ Policy Brief, London, UK: SPARC, 2025