Product Safety Report: Embark My Freedom and Embark My Story Perfumes (2410-0091)

Product Safety Report for Embark My Freedom and Embark My Story Perfumes presenting a serious chemical risk

Summary

Product: Embark My Freedom and Embark My Story Perfumes

Hazard: The products present a serious chemical risk as they contain butylphenyl methylpropional (BMHCA/lilial), which is prohibited in cosmetic products.

Corrective action: Destruction of the product.

Product information

Type Cosmetics - Perfume
Brand Embark
Models My Freedom, My Story
Barcodes 8906096162023, 8906096160074
Other product identifiers RS.845.00 B230502L
Country of Origin India
Product Description Two fragrances sold in blue and black packaging.
Product Report and Image Link to product image and PDF

Hazard

The products present a serious chemical risk as they contain butylphenyl methylpropional (BMHCA/lilial), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child, and may cause skin sensitisation.

The products do not meet the requirements of Regulation (EC) 1223/2009.

Corrective action

The product has been destroyed.

We recommend that consumers stop using the product immediately and contact the distributor for redress.

Additional information

PSD notification number: 2410-0091

Notified by: Local Authority Trading Standards

Updates to this page

Published 23 December 2025