Product Safety Report: Counterfeit Dyson Supersonic Hairdryer (2511-0314)

Product Safety Report for Counterfeit Dyson Supersonic Hairdryer presenting a high risk of electric shock and fire.

Summary

Product: Counterfeit Dyson Supersonic Hairdryer

Hazard: The product presents a high risk of electric shock as the plug does not meet the dimensional requirements of BS 1363 and may not make a secure connection with the socket. Additionally, the plug fuse does not confirm to the requirements of BS 1362.

Corrective action: The import has been rejected at the border.

Product information

Type Electrical appliances and equipment – Hair-Styling (Powered)
Barcode 5025155063705
Serial number R5K-UK-RHJ0846K
Country of Origin China
Product Description Supersonic hair dryer in grey with gold markings. Product claims to be ‘Dyson’ branded but has been confirmed as counterfeit. Consumers are advised to check the warning label on their product – the counterfeit has a misspelled safety warning as pictured.
Product Report and Image Link to product image and PDF

Hazard

The product presents a high risk of electric shock as the plug does not meet the dimensional requirements of BS 1363 and may not make a secure connection with the socket. This could lead to the user accidentally touching a live part during use and receiving an electric shock. Additionally, the plug fuse does not confirm to the requirements of BS 1362. The fuse is required to ensure the safe operation of the plug under fault conditions, and a non-conforming fuse could lead to the plug overheating and/or exploding. Improvements are also required to product documentation and marking.

The product does not meet the requirements of the Electrical Equipment (Safety) Regulations 2016 or the Plugs and Sockets etc. (Safety) Regulations 1994.

Corrective action

The import has been rejected at the border.

Additional information

PSD notification number: 2511-0314

Notified by: Local Authority Trading Standards

Updates to this page

Published 23 December 2025