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Product Recall: Groovy Baby “I Spy a Fly” Book (2609-0049)

Product Recall for Groovy Baby “I Spy a Fly” Book presenting a risk of choking.

Summary

Product: Groovy Baby “I Spy a Fly” Book

Hazard: The product presents a risk of choking because the fly wings on the last page of the book may in some instances detach from the book when pulled.

Corrective action: The product has been recalled from end users by Make Believe Ideas (MBI).

Product information

Type Toys - Books
Brand Groovy Baby
Barcodes/ISBN 9781836422600, 9781836422594, 9788384253960, 9781836427131
Sales period September 2024 to August 2026.
Country of Origin Unknown
Product Description Children’s printed interactive book
Product Report and Image Link to product image and PDF

Hazard

The product presents a risk of choking because the fly wings on the last page of the book may in some instances detach from the book when pulled. This poses a potential choking hazard for babies and young children.

The product does not meet the requirements of the Toys (Safety) Regulations 2011.

Corrective action

The product has been recalled from end users by Make Believe Ideas (MBI).

Consumers should cease using the product immediately. For more information on disposal instructions and refunds please visit Product Safety Recall: I Spy a Fly! – Make Believe Ideas or contact ispy@makebelieveideas.com.

Additional information

PSD notification number: 2609-0049

Notified by: Local Authority Trading Standards

Updates to this page

Published 15 September 2026