Product Recall: BleuRibbon Baby Shop Baby Self-Feeding Pillow (2603-0052)

Product Recall for baby self-feeding pillow presenting a serious risk of choking and aspiration.

Summary

Product: BleuRibbon Baby Shop Baby Self-Feeding Pillow

Hazard: The product presents a serious risk of choking and aspiration.

Corrective action: The product has been recalled from end users by BleuRibbon Baby Shop.

Product information

Type Childcare articles and children’s equipment - baby feeding accessories
Seller BleuRibbon Baby Shop
Country of Origin China
Product Description Baby self-feeding pillow marketed as ‘hands free.’
Product Report and Image Link to product image and PDF

Hazard

The product presents a serious risk of choking and aspiration as a baby, who  is the intended user of the product, does not have the dexterity or cognitive ability to control the flow of bottle feed, to know when to stop feeding, or to act if they gag or choke or to otherwise signal or raise alarm if something is going wrong. 

OPSS has published a Product Safety Alert for baby-self feeding products, which can be accessed at: Product Safety Alert: Baby Self-Feeding Products (PSA4) - GOV.UK

The product does not meet the requirements of the General Product Safety Regulations 2005.

Corrective action

The product has been recalled from end users by BleuRibbon Baby Shop.

Owners are advised to stop using the product immediately and contact info@bleu-ribbon.com to arrange for a full refund and instructions on disposal.

For more information, please access: https://bleu-ribbon.com/pages/important-product-safety-recall-baby-self-feeding-pillows

Additional information

PSD notification number: 2603-0052

Notified by: Local Authority Trading Standards

Updates to this page

Published 8 April 2026