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HMRC internal manual

Customs Intellectual Property Rights Guidance

Glossary: Trademark

A trademark is a sign (word, phrase, device or a combination) designed to protect the distinctiveness of a brand from being unfairly exploited by another business. Trade marks are property rights that may be sold, licensed, or leased and dealt with like any other property. Well known examples include the Nike ‘Swoosh’ or the colour and shape of a Viagra tablet. Breach of a trademark is often referred to as Counterfeiting.