Business Call to Action (BCtA)

Partnership opportunities for companies developing innovative business models that offer both commercial success and development impact.


The Business Call to Action (BCtA) aims to accelerate progress towards the Millennium Development Goals (MDGs) by challenging companies to develop innovative business models that offer the potential for both commercial success and development impact. These types of business models are often described as “pro-poor” or “inclusive”, in that they seek to profitably engage low-income populations across company value chains and meet the needs of these populations through the development of appropriate and affordable products and services.

How to partner

Participants in the BCtA include national, regional, and multinational companies of all sizes that are committed to contributing to development solutions through their core business activities. Member companies represent a diversity of sectors, including financial services, information and communication technology, agribusiness, manufacturing and extractive industries.

The process

Companies apply to join the BCtA by submitting an application form to the Secretariat.

The application form aims to capture both qualitative and quantitative data about a proposed BCtA initiative, including goals, measures of success, and any potential roadblocks or challenges a company expects to face during implementation. It provides not only the basis on which a company is approved to join the BCtA, but also the record of original objectives set for the initiative, against which annual reports are later submitted.

For further information please contact the BCtA Secretariat

Published 25 March 2013