Guidance

Advertising, marketing and communications spend controls

Follow this guidance to request spend approval for advertising, marketing and communications activity costing £100,000 or more.

Documents

Advertising, marketing and communications controls (PDF)

Request an accessible format.
If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email accessible.formats@cabinetoffice.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

The advertising, marketing and communications spending controls are operated by the Government Communication Service (GCS) in the Cabinet Office. Email communications.controls@cabinetoffice.gov.uk for any questions about these controls.

Application forms are available on the GCS website.

Published 9 April 2014
Last updated 5 January 2023 + show all updates
  1. Updated the list of types of spend which are in scope for the control; added links to templates and process guidance on GCS website

  2. First published.