World news story

GREAT Week design mission to South Korea

Mission provides opportunity for UK creative companies to promote design expertise to South Korean audience.

From:
Department for Business and Trade South Korea
Published
4 February 2014
This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government
Great Weeks South Korea

The forthcoming UK Trade & Investment (UKTI) overseas trade mission to South Korea represents an exciting opportunity for UK design companies.

There are opportunities in South Korea for UK design agencies specialising in:

  • industrial

  • product

  • packaging

  • branding

  • interior design

  • design research

South Korean companies widely use design to differentiate themselves from low-cost competitors in China and also to succeed in the global market. The overall design market valued at £10.6 billion.

UK design success in South Korea

A number of UK design agencies have already worked on South Korean product/packaging design and research. These include:

  • Seymourpowell

  • Tangerine

  • Kinneir Dufort

With iconic, world-class brands such as Samsung, LG, Hyundai and KIA all based in Seoul, there are many opportunities available for UK companies with exciting, innovative ideas.

GREAT Week design mission to South Korea

Mission date: 31 March - 4 April 2014

Registration: Great Weeks website

Application deadline: 21 February 2014

GREAT Week design programme highlights

As part of the GREAT Week South Korea, UK designers will have the chance to present a 10-15 minute case study on ‘Design for Business’ to 120 invited guests from local industries. The audience will include representatives from the ICT, Fast Moving Consumer Goods (FMCG), medical/healthcare and engineering sectors. This will be followed by a networking lunch and one-to-one speed networking meetings.

There will be further networking opportunities at the GREAT Week Welcome Reception hosted at the British Ambassador’s Residence.

Great Week will also include briefing seminars on:

  • 2018 Winter Olympics opportunities, as part of the UKTI High Value Opportunities (HVO) programme

  • retail branding landscape, presented by a leading local PR & Advertising agency

Contacts

If you wish to apply to join the mission more information is available on the GREAT Weeks website. This includes a detailed mission programme, costs and grants.

Further details are available from the UKTI Events Team:

Tel: +44 (0)117 9339546

Email: info@greatweeks.co.uk

Published 4 February 2014