News article

GREAT Nations’ Cup Race marks start of GREAT Week Hong Kong

This world location news article was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

The GREAT Nations’ Cup Race today marked an exciting opening to the GREAT Week Hong Kong & Macao (7-13 March).

The GREAT Nations’ Cup Race today marked an exciting opening to the GREAT Week Hong Kong & Macao (7-13 March) as teams from nations including England, Hong Kong, Wales, Australia, China and France competed for victory. The overall winners were New Zealand with a final corrected time of 2:33:55, holding on to the lead by 16 seconds, with Hong Kong finishing as second nation, ahead of England, Scotland, Netherlands and Singapore in sixth.

The GREAT Week Hong Kong & Macao aims to create outstanding opportunities for UK companies to access international business prospects and meet key decision makers with a special focus on the fashion, luxury and F&B industries. It is an exciting platform promoting the very best UK creative talent, bringing a mission of 35 British companies to Asia to build new relationships and forge new partnerships with businesses in the city.

Other events during the Week include the red carpet GREAT Week Opening Reception on Monday, 10 March, where British designer Matthew Williamson will present a retrospective catwalk show in association with The HUB featuring 16 of his creations from across his career as worn by celebrities including Keira Knightley, Gwyneth Paltrow and Her Royal Highness The Duchess of Cambridge. On Wednesday, 12 March, the Michelin starred British chef Jason Atherton, the man behind two restaurants in Hong Kong, will present a showcase of the best of British food and drink.

Further information

About the GREAT Campaign

The GREAT Britain campaign is the British Government’s most ambitious international marketing campaign ever and showcases the very best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK. The campaign is currently active in over 134 countries, celebrating the many facets of the UK including business, creativity, sport, culture and food.

The GREAT Week Hong Kong & Macao takes place from 7-13 March 2014, providing an opportunity for emerging young companies from the UK to build new relationships with Hong Kong and Macao, demonstrating the very best that the country has to offer.

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