Opportunity for UK brewers to promote products to key decision makers in South Korea where value of the beer market is increasing.
In the next 5 years UK beer exports are expected to increase by 6.2% per annum to account for 7.3% of industry revenue. UK Trade & Investment (UKTI) are eager to support beer export opportunities within South Korea during the forthcoming GREAT Week South Korea, an outward trade mission to Seoul.
South Korea beer market facts
Key facts include:
demand for imported beer amongst the younger generation as well as female drinkers is growing at 20% per annum
demand for products of a higher quality and more varied tastes increasIng
biggest suppliers of imported bear are currently Japan, Netherland and Ireland and USA
in 2013 total beer imports were valued at £66m, 21.8% increase from 2012
value for UK beer imports in 2013 was £233,675.86, a 95% increase from 2012
GREAT Week food & drink mission to South Korea
31 March to 4 April 2014
Register at Great Weeks website
Application deadline: 21 February 2014
GREAT Week food & drink programme highlights
The GREAT Week South Korea presents an outstanding opportunity for UK brewers to access substantial business prospects and meet key decision makers in the hospitality and retail industries. The bespoke programme includes participation at sector-specific briefings, seminars, networking events, showcases, site visits and buyer meetings:
showcase your products at the Food & Drink Festival, at the British Ambassador’s Residence, to 200 invited buyers, distributors and potential clients
network with key contacts from the hospitality industry during the Taste of Britain dinner
serve your alcoholic beverages at the British Pub Festival hosted in the British Embassy Bar
network with potential partners and buyers during a joint networking reception with the Fashion sector
If you wish to apply to join the mission more information is available on the Great Weeks website. This includes a detailed mission programme, costs and grants.
Further details are available from the UKTI Events Team:
Tel: +44 (0)117 9339546