Report from the Embassy in Hanoi on the implcations of demographic trends in Vietnam.
Vietnam’s young population is growing, and growing up, rapidly. A burgeoning urban middle class is already driving big changes in consumption patterns. But an ageing population is just around the corner. Catering for its needs will be an economic, social and cultural challenge for Vietnam; it will also bring further opportunities for co-operation with the UK, notably in healthcare, pharmaceuticals and financial services.