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Specific aims of the workshop were to:
Examine the key findings from the risk perception literature which explain how and why people respond to risk issues
Consider the issue of trust and its impact on the public’s receipt and interpretation of Environment Agency risk communication compared to other sources of information
Examine how people make sense of risk issues from a range of media (drawing particularly on most recent research on the social amplification of risk)
Consider the critical points in the life-cycle of a risk issue which significantly change the perceptions of risk (also drawing particularly on most recent research on the social amplification of risk)
Question how the Environment Agency can analyse media and public responses to a risk/hazard to predict future impacts
Consider how the Environment Agency can be more proactive in effectively managing its reputation through communication
Debate how the Environment Agency should apply all of this understanding in allocating resources for effective decision making