Research and analysis

Understanding how and why customers respond to HMRC targeted growth messaging

Qualitative research to understand how business customers responded to HMRC targeted growth messaging.

Documents

Understanding how and why customers respond to HMRC targeted growth messaging

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Details

This research aimed to gain insight into:

  • how and why customers respond to HMRC targeted business growth messaging delivered by email
  • how this type of messaging could be improved in the future

The research also focused more widely on responses to general HMRC communications around growth.

Published 27 January 2017