Research and analysis

Transport user personas summary pack

Understanding the current behaviours and travel preferences of different types of transport users.

From:
Department for Transport
Published
18 July 2023

Applies to England

Documents

Transport user personas summary pack

PDF, 1.58 MB, 11 pages

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Details

Recognising all transport users and their behaviours is essential for the Department for Transport.

That’s why we’ve developed 12 personas to represent the 9 groups of people – known as segments.

The evidence that feeds into these personas covers the population aged 16 and over in England only.

For more information, see Transport user personas: understanding different users and their needs.

Published 18 July 2023