Research and analysis

The UK betting and gaming market: price elasticities of demand and use of promotions

Price demand elasticities for sectors of the UK gambling market and how businesses apply changes in duty rates and prices to their promotional strategies.

Documents

The UK betting and gaming market: price elasticities of demand and use of promotions

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Details

HM Revenue and Customs (HMRC) commissioned Frontier Economics to undertake research to produce price elasticity estimates for specific sectors of the UK gambling market, including both terrestrial (land-based) and remote (online) gambling.

The report looks at eight sectors of the gambling market:

  • Terrestrial betting
  • National Lottery (such as main-draw, scratchcards, online instants)
  • Terrestrial gaming
  • Gaming machines
  • Terrestrial bingo
  • Pools
  • Remote betting
  • Remote gaming

HMRC also commissioned Frontier Economics to analyse

  • gambling companies promotions
  • why promotions are used
  • how changes in gambling duties affect player promotions
Published 26 June 2014