Research and analysis

Teacher training marketing campaign: initial report

Initial report on the impact of the Department for Education (DfE) marketing campaign on web sessions, registrations and applications for teacher training.

Documents

Teacher marketing evaluation: initial findings main report

Teacher marketing evaluation: initial findings executive summary

Teacher marketing evaluation: initial findings results annex

Teacher marketing evaluation: initial findings technical annex

Details

Initial report evaluating the marketing campaign ‘Your Future, Their Future’ that aimed to recruit trainee teachers between 2012 and 2018.

This is the first of 2 research reports commissioned to assess the contribution and value for money of that campaign. It finds that the marketing campaigns are likely to have led to more web sessions and registrations on the Get into Teaching website.

The second of these reports, Teacher marketing evaluation 2019: main report, is also available.

Published 3 January 2019