Research and analysis
Tax Credits Communications Campaign Tracking 2020
This research summarises tracking of the 2020 tax credits advertising campaign and measures its effectiveness.
Documents
Details
This research measured the effectiveness of the 2020 tax credits campaign by evaluating:
- campaign recognition
- comprehension of key campaign messages
- the impact of the campaign on claimant behaviour
The research was conducted with 1,400 tax credit claimants, half before the campaign, and half after.
Published 24 August 2021