Research and analysis

Tax Credits communications campaign tracking 2016

Research to measure the effectiveness of the 2016 tax credits renewals advertising campaign.

• From: HM Revenue & Customs
• Published: 29 September 2017

Documents

Tax Credits Communications Campaign Tracking 2016

Ref: HMRC Research Report 469

PDF, 348 KB, 7 pages

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Details

The aim of the research was to measure the effectiveness of the 2016 Tax Credits advertising campaign, by evaluating:

• awareness of the campaign – whether the new campaign had cut-through
• comprehension of the key messages – whether customers understood they could renew online
• call to action – whether customers understood the need to renew online and to do so before the deadline

The qualitative research was conducted pre and post campaign among around 315 Tax Credit customers per wave.

Published 29 September 2017