Research and analysis

Share and share alike

This report looks at the role social media plays in the sale and movement of counterfeited and pirated goods.


Share and share alike


The report was commissioned to estimate recent levels of counterfeiting within the UK. To understand the extent to which this is moving online, and gauge how it is helped to do so by social media platforms.

The study aimed to assess the scale, impact and characteristics of infringements. This covers six sectors: alcohol, cigarettes, clothing, footwear, perfume and watches.

Published 4 September 2017