Research and analysis

Self-driving vehicles: public perceptions and effective communication

How people view self-driving vehicles and how to effectively communicate safety information about them.

From:
Department for Transport and Centre for Connected and Autonomous Vehicles
Published
13 July 2023

Documents

A citizen view of self-driving technology in future transport systems: the great self-driving exploration

PDF, 4.82 MB, 187 pages

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EEG study into understanding emotional responses to self-driving vehicles: the great self-driving exploration

PDF, 6.45 MB, 89 pages

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Details

Research into public perceptions of self-driving vehicles (SDVs). The research is presented across 2 reports. The aims of the research were to understand:

  • how to communicate safety information about SDVs effectively
  • how different types of exposure to SDVs can influence awareness and understanding
  • the role citizens see for SDVs in a future transport system

The research used electroencephalography (EEG) to provide real-time insights into people’s experience of SDVs. The EEG study document provides more detail on that.

Results from this research will be used to inform future policy for:

Published 13 July 2023