Research and analysis

Self Assessment tracking

Pre and post evaluation of the Self Assessment campaign 2013 to 2014.

Document

Self Assessment tracking

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Detail

Self Assessment advertising research to assess the performance of the latest campaign.

Two waves of research were conducted to evaluate the latest campaign burst: a pre-wave (Wave 12), with fieldwork conducted in November to December 2013, which acted as a baseline before the new campaign broke; and a post-wave (Wave 13), in February to March 2014, after the campaign had finished.