Research and analysis

Self Assessment tracking

Pre and post evaluation of the Self Assessment campaign 2013 to 2014.

Documents

Self Assessment tracking

Request an accessible format.
If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email different.format@hmrc.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

Self Assessment advertising research to assess the performance of the latest campaign.

Two waves of research were conducted to evaluate the latest campaign burst: a pre-wave (Wave 12), with fieldwork conducted in November to December 2013, which acted as a baseline before the new campaign broke; and a post-wave (Wave 13), in February to March 2014, after the campaign had finished.

Updates to this page

Published 22 July 2014

Sign up for emails or print this page