Policy paper

Responsibility deal between the UK, Scottish and Welsh Governments and the direct marketing sector

This publication was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

Poorly targeted advertising mail is irritating to householders, is a waste of businesses’ money and is environmentally unsustainable.



This deal will help to simplify how householders manage what they receive in the post, and outlines a range of other initiatives which aim to improve the environmental performance of the direct marketing industry and in particular support a move towards a ‘zero waste economy’ and ‘low carbon economy’.

Further information