Research and analysis

Real Time Information campaign tracking

Findings of independent research commissioned by HMRC to track awareness of the Real Time Information marketing campaign among micro employers.

From:
HM Revenue & Customs
Published
16 January 2014

Documents

Real Time Information campaign tracking

Ref: HMRC Research Report 298

PDF, 46.7 KB, 4 pages

This file may not be suitable for users of assistive technology.

Request an accessible format.
If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email different.format@hmrc.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

Real Time Information (RTI) is aimed at improving PAYE for employers, taxpayers and HM Revenue and Customs (HMRC). RTI is considered essential to the successful introduction of Universal Credit by the Department of Work and Pensions.

In 2013, HMRC issued a Real Time Information marketing campaign over press, online and radio channels. The focus of the campaign was on the action that needed to be taken by businesses with fewer than 10 employees to align with the new RTI requirements – especially software requirements.

As part of the campaign, the Cabinet Office required that the activity be tracked, in order to determine its effectiveness. This involved research before the campaign, to establish a baseline, and after the campaign, to establish its impact. The overall objective of the research was to determine how the marketing campaign performed.

Published 16 January 2014