Research and analysis

Qualitative research to explore tax credits customers' renewal behaviour

Research into exploring tax credits customers' renewal behaviour



This research report focuses on 2 main objectives:

  • to find out how to encourage customers to renew as early as possible in the renewals period or, at least, before the deadline therefore preventing the termination of awards
  • to explore how a change to automatic renewals should be communicated to customers who are currently required to renew as well as to understand how different customers are likely to behave in an automatic renewals system