FOI release

FOI1042780 Staffing

Published 6 November 2026

Applies to England and Wales

Ref: FOI1042780

Dear

Thank you for your email, received on 2 June 2026, in which you requested information from the office of the Pubs Code Adjudicator (PCA) under the Freedom of Information Act 2000 (FOIA 2000).   

FOIA 2000 entitles you to:  

• know whether the information you have requested is held by the PCA; and
• be provided with that information, subject to any exemptions in FOIA 2000 which may apply.

Your email of 2 June 2026 requested the following information:  

“Dear Sir/Madam,

Under the Freedom of Information Act 2000, I would like to request the following information.

Please provide details of all expenditure incurred by your organisation on social media influencers, content creators, online personalities, brand ambassadors, or similar individuals or organisations for promotional, marketing, communications, public engagement, recruitment, educational, awareness-raising, or campaigning purposes between 5 August 2024 and the date this request is processed.

For each arrangement, please provide:

1. The name of the influencer, content creator, ambassador, agency, or organisation engaged.
2. The date or dates of the engagement.
3. The amount paid or committed.
4. A description of the services provided.
5. The social media platform(s) on which content was published.
6. Whether the content was paid-for, sponsored, commissioned, or otherwise supported by the organisation.
7. Copies of any contracts, statements of work, purchase orders, invoices, briefing documents, or campaign summaries associated with the engagement.

For the avoidance of doubt, this request includes:

• Direct payments to influencers or content creators.
• Payments made through public relations, communications, marketing, advertising, talent management, or influencer marketing agencies.
• Payments made as part of wider communications campaigns where influencer activity formed one component.
• Non-cash arrangements, including gifted products, hospitality, travel,

accommodation, event access, or other benefits provided in exchange for promotional activity.

If any part of this request would exceed the cost limit, please provide information for those elements that can be supplied within the limit and advise how the request might be refined.

I would prefer to receive the information electronically.”

I can confirm that the office of the PCA does hold information relevant to your request. From 5 August 2024 to 22 June 2026 there was no expenditure incurred by the PCA  on social media influencers, content creators, online personalities, brand ambassadors, or similar individuals or organisations for promotional, marketing, communications, public engagement, recruitment, educational, awareness-raising, or campaigning purposes. 

If you do not believe that the office of the PCA has provided an appropriate response to your request, as set out above, you are entitled to ask for an internal review. Internal review requests should be submitted within two months of the date of receipt of the response to your original request and should be made in writing, quoting the above reference, to office@pubscodeadjudicator.gov.uk or the PCA registered address:  

4th Floor   

23, Stephenson Street,  

Birmingham  

B2 4BJ   

If you are not content with the outcome of the internal review, you have the right to apply directly to the Information Commissioner for a decision. The Information Commissioner can be contacted at: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.  

Yours sincerely