FOI release

Publicity cost for policing pledge campaign

We have a received a request under the Freedom of Information Act 2000 for the following:  Details of the Home Office’s publicity costs for…

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We have a received a request under the Freedom of Information Act 2000 for the following: 

Details of the Home Office’s publicity costs for the policing pledge campaign in terms of national newspaper advertisement, television advertising and advertising on the internet.

We released the following information on 21 December 2009:

The Home Office is responsible for some of the public’s biggest concerns such as counter terrorism and crime reduction. Home Office policies affect the lives of millions of people, so they must be explained and communicated effectively. Communications work is therefore an integral part of the civil service, but that also has to be done with cost efficiency in mind and there are strict rules to ensure value for money.

The policing pledge is a major commitment by the police service. It is the first time that every police force has signed up to a consistent set of promises to the public. The policing pledge campaign is part of a drive to raise the public’s awareness and understanding of the policing pledge and is designed to get information directly to the public about the rights and entitlements they can expect from the criminal justice agencies on crime and antisocial behaviour.

Publicity costs for policing pledge campaign are as follows:

  • November/December 2009
    • TV advertising              £743K
    • newspaper advertising  £199K
    • internet advertising       £220K

Spend relates to media costs only and is exclusive of VAT, fees and production.