Guidance

Protecting Intellectual Property Rights on e-commerce stores

Understand how Alibaba, Amazon, eBay, Facebook, Temu and Tiktok help rights holders protect their intellectual property.

• From: Intellectual Property Office
• Published: 12 June 2019
• Last updated: 29 April 2026
  Show all updates

  1. 29 April 2026

     Vinted guidance added.

  2. 8 October 2025

     Facebook (Marketplace) updated.

  3. 25 July 2025

     Alibaba information updated.

  4. 20 March 2025

     Section on Shein added.

  5. 10 October 2024

     Section on Tiktok added.

  6. 18 April 2024

     Information related to Temu added to the HTML attachment.

  7. 31 October 2022

     Protecting Intellectual Property Rights on e-commerce stores - HTML attachment Alibaba updated.

  8. 25 January 2021

     Amazon paragraph updated.

  9. 12 June 2019

     First published.

Documents

Protecting Intellectual Property Rights on e-commerce stores

HTML

Details

This guidance covers:

• how to protect your intellectual property on e-commerce stores

• tools available on each e-commerce store to report and remove infringing listings to protect your brand