Decision

Prima Housing Group Limited (L1001) - Regulatory Judgement : 24 June 2026

Updated 24 June 2026

Applies to England

Our Judgement

	Grade/Judgement	Change	Date of assessment
Consumer	C1 Our judgement is that overall the landlord is delivering the outcomes of the consumer standards. The landlord has demonstrated that it identifies when issues occur and puts plans in place to remedy and minimise recurrence.	First grading	June 2026
Governance	G1 Our judgement is that the landlord meets our governance requirements.	Assessed and unchanged	June 2026
Viability	V1 Our judgement is that the landlord meets our viability requirements and has the financial capacity to deal with a wide range of adverse scenarios.	Assessed and unchanged	June 2026

Reason for publication

We are publishing a regulatory judgement for Prima Housing Group Limited (Prima) following an inspection completed in June 2026.

This regulatory judgement confirms a consumer grade of C1, a governance grade of G1 and a financial viability grade of V1.

Prior to this regulatory judgement, the governance and financial viability grades for Prima were last updated in December 2025 following a stability check and responsive engagement to confirm a G1 grade for governance and a V1 regrade for financial viability. This is the first time we have issued a consumer grade in relation to this landlord.

Summary of the decision

From the assurance gained during the inspection, we have concluded that overall Prima is delivering the outcomes of the consumer standards. Based on this assessment, we have concluded a C1 grade for Prima. 

Our judgement is that Prima meets our governance requirements. Prima has provided evidence to demonstrate the effectiveness of its governance arrangements and that it continues to effectively manage the risks of its activities, allowing it to deliver its strategic and charitable objectives. Based on this assessment, we have concluded a G1 grade for Prima.

Our judgement is that Prima meets our financial viability requirements and has the financial capacity to deal with a wide range of adverse scenarios. Prima has a strong financial profile, and its stress testing demonstrates that financial capacity is built into its business plan. Prima has provided appropriate assurance that it has access to sufficient liquidity and adequate funding in place. Based on this assessment, we have concluded a V1 grade for Prima.

How we reached our judgement

We carried out an inspection of Prima to assess how well it is delivering the outcomes of the consumer standards and meeting our governance and financial viability requirements, as part of our planned regulatory inspection programme. During the inspection, we considered all four of the consumer standards: Neighbourhood and Community Standard, Safety and Quality Standard, Tenancy Standard, and the Transparency, Influence and Accountability Standard.

During the inspection we observed a board meeting and a meeting of the Customer Voice Board, spoke with tenants, held meetings with Prima including its non-executive directors and reviewed a wide range of documents provided by Prima.

Our regulatory judgement is based on all the relevant information we obtained during the inspection as well as analysis of information supplied by Prima in its regulatory returns and other regulatory engagement activity.

Summary of findings  

Consumer – C1 – June 2026

In relation to the Safety & Quality Standard, Prima provided evidence-based assurance that it has appropriate systems in place for ensuring the health and safety of its tenants in their homes and associated communal areas.

Prima demonstrated that it has an accurate record of its current position in relation to meeting its legal requirements on landlord health and safety and ensures that required remedial actions are carried out to appropriate timescales.

We saw evidence that Prima keeps an accurate and up-to-date record of the condition of its homes at an individual property level through physical surveys and has a process for keeping this up to date. These surveys include an assessment of compliance with the Decent Homes Standard. Prima uses its understanding of the quality and safety of its tenants’ homes to make decisions on the planning of future investments to maintain and improve its homes.

Prima provides an effective, efficient and timely repairs, maintenance and planned improvements service to its tenants and continues to implement actions to improve the service and outcomes to tenants. We saw evidence that Prima’s approach to repairs is informed by the diverse needs of its tenants, and that it uses tenants’ information to tailor its services appropriately.

Prima is delivering the outcomes of the Neighbourhood and Community Standard. We saw evidence that Prima works in partnership with relevant organisations to deter and tackle anti-social behaviour and hate incidents in the neighbourhoods where it provides social housing, and that it is learning from tenant feedback and previous outcomes to understand the drivers for anti-social behaviour and to shape how services are delivered.

Relating to the requirements of the Tenancy Standard, Prima provided evidence that its homes are allocated in a fair, transparent and efficient way. We also saw evidence that Prima supports tenants to sustain their tenancies.

We saw evidence that Prima is delivering the outcomes in the Transparency, Influence and Accountability Standard. Prima demonstrated that it actively supports a wide range of meaningful opportunities for tenants to influence services, policies and strategies. Prima is working to understand and reduce barriers to engagement to encourage more tenants to become involved in the Customer Voice Board, while offering several other routes for tenants to engage and deliver scrutiny. We gained assurance that tenant feedback is used to improve service outcomes.

We saw evidence that Prima treats its tenants with fairness and respect. Prima uses relevant information to understand the diverse needs of its tenants and tailors its services accordingly. Prima provides tenants with timely and accessible information about its performance and landlord services.

Prima provided evidence that it handles complaints fairly, effectively and promptly, with appropriate oversight by the board and tenants. We saw evidence that performance information and learning from complaints is used to improve service delivery and outcomes for tenants.

Governance – G1 – June 2026

Based on the evidence gained through the inspection, we have assurance that Prima’s governance arrangements enable it to effectively manage its risks and adequately control the organisation, allowing it to deliver its objectives. Prima’s board demonstrated that it monitors strategic delivery, challenges performance against strategic priorities and considers its risk appetite in strategic decision making.

We saw evidence that Prima regularly reviews the delivery of its services and considers how it can achieve value for money to make the best use of its resources and deliver its objectives.

Prima maintains clear roles, responsibilities and accountabilities within its leadership and governance structure. We have assurance that its board and committees work in line with delegations and that the board periodically reviews the effectiveness of its governance structure. Prima’s approach to the continuous improvement of its governance arrangements is evidenced through annual board member evaluations, internal appraisal of governance and periodic external effectiveness reviews, the most recent of which was completed in 2026.

Board members’ skills, experience and knowledge are aligned with Prima’s operations and there is a structured approach to succession planning. We saw evidence of this through board observation, meetings with non-executive directors and the executive team, as well as reviewing relevant documents including meeting minutes.

Prima has a risk management and control framework that aligns to its strategic risks. The board has a good understanding of the risks facing the organisation and the sector, and there is evidence of appropriate challenge and discussion by the board to ensure that controls are designed and operating effectively and that risks are being effectively mitigated.

We saw evidence that Prima carries out stress testing against its main risks and combinations of risks, with appropriate ownership and scrutiny by the board and identification of comprehensive mitigation strategies.

Viability – V1 – June 2026

Based on the evidence gained through the inspection we have assurance that Prima’s financial plans are consistent with and support its financial strategy. Prima has appropriately evidenced that it has an adequately funded business plan, has sufficient security in place to support its financial plans and is forecast to remain compliant with its financial covenants under a wide range of adverse scenarios. Prima’s board maintains effective oversight of covenant compliance, with regular reporting in place on its actual and forecast positions.

Background to the judgement

About the landlord

According to the 2026 statistical data return Prima owns around 2,600 social homes in North West England.

At 31 March 2025 Prima’s turnover was £17.9m and it employed 92 full-time equivalent employees.

Our role and regulatory approach

We regulate for a viable, efficient, and well governed social housing sector able to deliver quality homes and services for current and future tenants.  

We regulate at the landlord level to drive improvement in how landlords operate. By landlord we mean a registered provider of social housing. These can either be local authorities, or private registered providers (other organisations registered with us such as non-profit housing associations, co-operatives, or profit-making organisations). 

We set standards which state outcomes that landlords must deliver. The outcomes of our standards include both the required outcomes and specific expectations we set. Where we find there are significant failures in landlords which we consider to be material to the landlord’s delivery of those outcomes, we hold them to account. Ultimately this provides protection for tenants’ homes and services and achieves better outcomes for current and future tenants. It also contributes to a sustainable sector which can attract strong investment. 

We have a different role for regulating local authorities than for other landlords. This is because we have a narrower role for local authorities and the Governance and Financial Viability Standard, and Value for Money Standard do not apply. Further detail on which standards apply to different landlords can be found on our standards page. 

We assess the performance of landlords through inspections and by reviewing data that Landlords are required to submit to us. In Depth Assessments (IDAs) were one of our previous assessment processes, which are now replaced by our inspections programme from 1 April 2024. We also respond where there is an issue or a potential issue that may be material to a landlord’s delivery of the outcomes of our standards. We publish regulatory judgements that describe our view of landlords’ performance with our standards. We also publish grades for landlords with more than 1,000 social housing homes. 

The Housing Ombudsman deals with individual complaints. When individual complaints are referred to us, we investigate if we consider that the issue may be material to a Landlord’s delivery of the outcomes of our standards.  

For more information about our approach to regulation, please see Regulating the Standards.

• Regulating the standards

• Regulatory standards for landlords