The CMA’s response focuses on four main areas where review of the Pricing Practices Guide (PPG) would, in our view, be most likely to improve its effectiveness. We ask whether the current PPG:
- properly encourages self-assessment and risk awareness by traders
- puts sufficient focus on the consumer and the consumer’s expectations
- adopts an approach to disclaimers and explanatory text that is in line with the substantive requirements of the CPRs
- does enough to protect against selective interpretation of the guidance by some traders
In April 2013, lead responsibility for business education and advice was transferred to the Trading Standards Institute (TSI).
The TSI’s new responsibility includes the Pricing Practices Guide (PPG), which sets out guidance for retailers on how to lawfully display and advertise prices and price promotions.
The TSI launched a review of the PPG by issuing a call for evidence which invited respondents to consider a number of questions about how the current PPG assists or detracts from ensuring legal compliance and preventing consumer detriment.