Research and analysis
Online search business survey
Findings from interviews with 60 retailers on how they compete online.
Documents
Details
The report by Research Works contains findings from interviews with 60 online businesses. It aims to help understand how firms compete online.
The report discusses the factors businesses consider important to compete online, how businesses use search engines and paid search to attract customers, and what barriers to entry and expansion exist for online retailers.
Published 3 May 2017