Research and analysis

Online search business survey

Findings from interviews with 60 retailers on how they compete online.

Documents

Details

The report by Research Works contains findings from interviews with 60 online businesses. It aims to help understand how firms compete online.

The report discusses the factors businesses consider important to compete online, how businesses use search engines and paid search to attract customers, and what barriers to entry and expansion exist for online retailers.

Published 3 May 2017