Notice

Memorandum of Understanding between UK and Synthesia on AI opportunities

Published 8 June 2026

Introduction

This Memorandum of Understanding (MoU) outlines the shared intent of the Department for Science, Innovation and Technology (DSIT) and Synthesia to establish strategic partnerships that accelerate AI-driven economic growth and deliver opportunities to materially improve people’s lives throughout the UK.

Section 1: The transformative potential of AI

• AI has the potential to be the most transformative technology of our time, capable of changing how people live, learn, work, and access public services. Realising that potential for the British public depends on equipping workers, learners, public servants and businesses with the skills and confidence to use AI safely and productively.
• In the hands of UK citizens, AI will be a powerful tool to drive productivity, accelerate discovery, and create opportunity. AI will also be harnessed to address society’s greatest challenges, which means engaging the public and building trust in the technology, ensuring it delivers for all.
• Recognising the opportunity presented by AI, this collaboration aims to support the UK in building an inclusive, AI-skilled workforce capable of driving growth in every part of the country.
• This MoU reflects Synthesia’s & DSIT’s shared ambition to make the UK one of the best places in the world to build, deploy and use AI, in line with the UK government’s AI Opportunities Action Plan and the Plan for Change. As a UK-founded and headquartered AI company, Synthesia is well placed to contribute to this national mission.

Section 2: Our ambitions for the collaboration

• In a shared commitment to skills, adoption, and access, the UK government and Synthesia will collaborate to support the upskilling and reskilling of the UK workforce across industry, the public sector and education in the practical use of AI.

• The collaboration draws on Synthesia’s expertise in safe, consent-based AI video and synthetic media; the UK government’s strategic commitment to economic growth, productivity and innovation through the modern industrial strategy and the AI Opportunities Action Plan; and the world-class creative, communications and research capacity embedded across the UK.

• Synthesia intends to support the UK government’s ambition to upskill 10 million workers in AI skills by 2030 through the AI Skills Boost campaign.

• Synthesia intends to support DSIT’s commitment to workforce development, including creating a nationwide pipeline of AI skills that expands access across all parts of the UK and all stages of working life: pre-university learners, undergraduate and postgraduate students, apprentices, public servants, communications and learning professionals, SMEs, underrepresented communities, and mid-career workers seeking to adapt to AI-enabled ways of working.

Section 3: Opportunities for continued collaboration

DSIT and Synthesia intend to explore areas of shared interest and collaboration including:

• Public sector approach to video learning: Exploring the most effective areas in which AI video learning tools could be used across the UK public sector, with a view to identifying scalable applications that improve workforce productivity, accessibility and the quality of public services.    

• Supporting the development of the AI Skills Hub: Synthesia will explore contributing to the ongoing development and enhancement of the government’s AI Skills Hub, to support DSIT’s ambition to upskill 10 million UK workers by 2030. This includes enabling and amplifying the reach of AI upskilling content by collaborating with training and edtech providers.
• Promoting inclusive access to AI training: Collaboration to promote inclusive access to AI training, supporting AI education and workforce programmes that reach underserved and underrepresented communities across all regions and nations of the UK.
• Best use of video tools for learning: Collaboration on identifying and promoting the most effective applications of AI video and generative AI tools in learning and skills delivery, including how AI video can enhance engagement, accessibility, multilingual reach, and personalisation of training across diverse learner groups.
• Sharing insights on effective skills delivery with DSIT’s AI Economics Institute and the AI and Future of Work Unit, including: insights, evidence, and lessons learned on what is working, and what is not, in the design and delivery of AI skills tools.
• Future skills targets and policy development: Synthesia contribution of its industry expertise to support DSIT in shaping future AI skills targets, priorities and initiatives, including by helping to identify emerging skills needs, priority groups for support, and new opportunities to extend the reach and impact of the AI Skills Boost campaign.
• Responsible creation and use of video learning tools: Working together to promote the responsible creation and use of AI video learning tools, drawing on Synthesia’s leadership in consent-based avatars, content provenance, and synthetic media safeguards.

DSIT and Synthesia intend to explore these shared priorities through ongoing collaboration. The activities described above are voluntary, not legally binding, and without prejudice to any future procurement decisions or signed agreements.

Signatories

Kanishka Narayan MP
Parliamentary Under-Secretary of State for AI and Online Safety

Victor Riparbelli
CEO Synthesia

Date: 8 June 2025