FOI release

Media monitoring: 2008 to 2013

Published 4 July 2012

We were asked:-

  1. Which company provided media monitoring services to the department in (a) 2008/9; (b) 2009/10; (c) 2010/11; and (d) 2011/12.

2.  How much was spent on media monitoring in (a) 2008/9; (b) 2009/10; (c) 2010/11; (d) 2011/12; and (e) what budget has been set for monitoring in 2012/13.

3. What search terms were monitored by the department in 2011/12.

  1. What search terms are currently monitored by the Department.

We have handled your request under the Freedom of Information Act 2000.

We have conducted a thorough search of our paper and electronic records and the Wales Office holds some of the information relevant to your request. This is given below.

2008 to 2009 2009 to 2010 2010 to 2011 2011 to 2012 Planned budget 2012 to 2013
Meltwater 3308.80 3308.80 0.00 0.00  
Stratamatrix – Monitor Cymru 3910.00 15771.78 12817.26 0.00  
COI 12337.50 13327.40 17625.00 6000.00  
Press Data Cymru     960.00 6720.00  
Newspaper Licensing Agency 2755.26     3600.00 colour
Precise       3600.00  
Totals 22311.56 32407.98 31402.26 28188.39 15000

From September 2011, the only contract for media monitoring is with Precise; prior to this date we hold no information on search terms. Search terms can be found here.