Letter from the CMA to cloud storage providers on consumer law
Open letter to providers of cloud storage services on their obligations under consumer protection law.
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This guidance was published prior to the unfair commercial practices provisions of the Digital Markets, Competition and Consumers Act 2024 (DMCC Act) coming into force on 6 April 2025. These provisions contain broadly similar prohibitions against unfair and misleading commercial practices as under the previous legislation, the Consumer Protection from Unfair Trading Regulations 2008 (CPRs).
More detail on the legislative differences between the DMCC Act and the CPRs is available in the technical note.
For further guidance, read Unfair commercial practices.
The Competition and Markets Authority (CMA) carried out a review into the cloud storage services sector. We found that some cloud storage providers are using contract terms and practices that we are concerned could breach consumer protection law.
This letter reminds providers why their consumer contract terms need to comply with consumer protection law. It recommends they review and, where necessary, revise their terms.