Developing a framework for monitoring and evaluating the International Festival for Business. BIS research paper 173.
The International Festival for Business (IFB), to be held in Liverpool in June and July 2014, aims to play an important role in promoting 2-way trade and investment between the UK and markets across the world.
SQW Ltd were commissioned by the Department for Business, Innovation and Skills to help to design a framework for monitoring and evaluating the success of the IFB. This report draws on the experience of developing the plans for the festival to provide lessons for local evaluators and partners.